JOURNALIST EVENT - France

JOURNALIST EVENT - France

APG kicked off the new year with a media road tour to promote American pistachios to France's leading health, fitness and lifestyle publications. At each stop, editors were welcomed into the trailer to sample American pistachios and learn more about their many health benefits. APG's media road visits have included stops at: Top Sante Vital, Maxi, V&G, Pleine Vie, Cuisine Actuelle, Grazia, Femmesplus, Femme Actuelle, Mondadori, Prisma Media, Marie Claire and Lagardère.

JOURNALIST EVENT - Germany

On March 1, thirty German health and fitness journalists attended an APG event. The theme, "Tasty as a Snack, Healthy as a Nut," gave nutrition experts, Dr. Matthias Riedl and Dr. Wiebke Elsner an excellent platform to speak about American pistachios' nutritional benefits. Dr. Reidl described pistachios as a powerful plant-based protein snack, and Dr. Eisner shared the food trends of 2018 with the journalists.

NutriMi Nutrition Conference in Italy

NutriMi Nutrition Conference in Italy

APG exhibited and sponsored a presentation at NutriMi, "Apractical" nutrition forum, in Milan, Italy, held April 12 -13. APG nutrition expert, Dr. Giorgio Donegani presented the recent research findings of two studies that earned pistachios a SUPERFOOD status: The workplace study that showed how pistachios help boost brain power and concentration levels at work; and the weight study, conducted at the Paul Bocuse Institute in France, which showed that a daily snack of pistachios adds nutrients, not weight.

VDD, Professional Association of Dietetics in Germany

VDD, Professional Association of Dietetics in Germany

From April 20 to 21, APG exhibited and sponsored a presentation with celebrity television doctor, Dr. Matthias Riedl at VDD, in Wolfsburg, Germany. Dr. Riedl spoke about American pistachios' benefits for patients with diabetes, heart health problems or weight management issues. He, along with nutrition expert Dr. Wiebke Elsner, also spoke with booth visitors about the latest research findings regarding weight, brain power and gestational diabetes.

XIV SEEDO Conference in Spain

XIV SEEDO Conference in Spain

APG exhibited at SEEDO (Spanish Society for Study of Obesity) Nutrition Conference in Lleida, Spain, on March 14-16, 2018. The event provided APG the venue to educate Spain's most influential medical professionals about the health benefits of American pistachios for weight management, and to share the latest research findings on pistachios and gestational diabetes. More than 400 nutrition professionals attended the conference.

APG nutrition spokesperson in Spain, Monica Bullo, is the scientific director of the congress.

“I Love American Pistachios” Social Media Blitz in China

“I Love American Pistachios” Social Media Blitz in China

The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family.

World Pistachio Day In Spain

World Pistachio Day In Spain

APG celebrated World Pistachio Day, in Spain, with the promotion of their new campaign, “The Snack for Those Who Don’t Snack.” During the month of February, a campaign banner was displayed on a stairway of the underground subway entrance near the Plaza Catalunya Central Station of Barcelona, while four city busses, with a campaign wrap, traveled the main avenues of Barcelona. On World Pistachio Day, February 26, more than 4,700 sample bags of pistachios were given to subway riders, near the stairway.