PURE Co-Branding Activities

The cooperation between American Pistachio Growers (APG) and Pure involves seven stores in China (five stores in Shanghai and two stores in Beijing) and carried out in-depth cooperation featuring an online yoga class, an APG nutrition media event and a co-branded American Pistachio Latte.

Bakery Promotion with BreadTalk

APG China successfully executed a bakery promotion in collaboration with 20 BreadTalk stores in Southern China. BreadTalk seamlessly incorporated American pistachios into their bakery offerings, introducing innovative products that featured American pistachio jam, chopped American pistachios, American pistachio kernels, and more. The promotion included the launch of four bread varieties and one beverage, supported by prominent media exposure with 50 influencers and coverage in 50 media outlets showcasing customized products and shared the taste and nutritional value of American pistachios.