Miss California China Tour
Miss California 2015, Bree Morse, and APG growers Jimi Valov, Devin Aviles and Alison Nagatani traveled to China for a public relations tour to promote American pistachios to Chinese consumers. The nine-day blitz stretched across China, focusing on four major cities: Shanghai, Ningbo, Xi’an, and Beijing. Their trip coincided with the holidays and just ahead of Chinese New Year, a season when pistachios are a popular food and gift item.
Shown L-R: Devin Aviles, Madera, CA; Alison Nagatani, Earlimart, CA; Miss California 2015 Bree Morse, Garden Grove, CA, Jimi Valov, Tulare, CA.
China has the world’s largest diabetes epidemic, with one-third of the adults diagnosed with diabetes living in China. To raise awareness of pistachio’s being an effective dietary tool against diabetes, events with the media, consumers, and health and nutrition professionals were held in each city. In Xi'an, our nutrition expert, Dr. Ge Sheng joined our growers and Miss California for a nutrition seminar, hosting 150 experts. Then in Beijing, APG joined forces with the Chinese Diabetes Association for an educational event.
Press conferences in the four cities drew representatives from more than 99 media outlets. USDA agricultural trade officers’ Valerie Brown from Shanghai, and Bruce Zanin from Beijing joined in the media conferences in their perspective cities. In Beijing, a media event was held at the Beijing Yide Baking School where Miss California and the growers, along with the Minister Counselor for Agricultural Affairs, Philip Shull, demonstrated to the media the versatility of baking with pistachios.