“As Miss California it's important to have healthy hair, nails, and skin. Including nutrient-rich pistachios in my diet not only helps me look and feel my best, but they also keep me energized for every appearance and tap dance performed.”
American pistachios are the Official Snack of Miss California, who is regarded worldwide as the personification of the iconic California lifestyle. As American Pistachio Growers’ ambassador, Miss California represents APG at events worldwide and participates in social media postings.
Miss California 2015, Bree Morse, and APG growers Jimi Valov, Devin Aviles and Alison Nagatani traveled to China for a public relations tour to promote American pistachios to Chinese consumers. The nine-day blitz stretched across China, focusing on four major cities: Shanghai, Ningbo, Xi’an, and Beijing. Their trip coincided with the holidays and just ahead of Chinese New Year, a season when pistachios are a popular food and gift item.
Shown L-R: Devin Aviles, Madera, CA; Alison Nagatani, Earlimart, CA; Miss California 2015 Bree Morse, Garden Grove, CA, Jimi Valov, Tulare, CA.
China has the world’s largest diabetes epidemic, with one-third of the adults diagnosed with diabetes living in China. To raise awareness of pistachio’s being an effective dietary tool against diabetes, events with the media, consumers, and health and nutrition professionals were held in each city. In Xi'an, our nutrition expert, Dr. Ge Sheng joined our growers and Miss California for a nutrition seminar, hosting 150 experts. Then in Beijing, APG joined forces with the Chinese Diabetes Association for an educational event.
Press conferences in the four cities drew representatives from more than 99 media outlets. USDA agricultural trade officers’ Valerie Brown from Shanghai, and Bruce Zanin from Beijing joined in the media conferences in their perspective cities. In Beijing, a media event was held at the Beijing Yide Baking School where Miss California and the growers, along with the Minister Counselor for Agricultural Affairs, Philip Shull, demonstrated to the media the versatility of baking with pistachios.
Media interviews were also conducted with four national television programs, one in each city. In Shanghai, a popular TV station, Taozui Shanghai, broadcasted a media event with an unusual concept for people in China: Strong can be beautiful!
Miss California and pistachio grower, Alison Nagatani, were put to the test, and they proved to a room full of health and fitness-minded consumers that healthy and strong are beautiful. Growers Jimi Valov and Devin Aviles took questions from consumers about farming and happily provided samples of homegrown pistachios.
The mission of our tour was to raise consumer awareness of American pistachios and their health and nutrition benefits and to give the people of China an opportunity to connect with the growers of our product and learn about our commitment to quality and food safety. While Miss California provided the hook to draw the crowds, once they came, the focus turned immediately to American pistachios and the farmers that grow them. Mission accomplished.
Pistachios contain many nutrients essential for healthy skin and hair. Of all the tree nuts, pistachios have the most lutein and zeaxanthin-antioxidants that can help protect skin from the damage of ultraviolet light that contributes to skin aging. The B vitamins and minerals such as copper, magnesium and selenium found in pistachios are necessary for the growth and renewal of healthy skin. The healthy fats in pistachios can help support moist skin and shiny hair. And, at 160 calories per one ounce serving-which is about 49 nuts-pistachios can easily fit into daily habits that help maintain your shape.