“I am honored to be representing American Pistachio Growers as their ambassador. I have always been very mindful of my diet, making every calorie count. Pistachios are one of my favorite foods. They are delicious, satisfying and filled with the nutrients I need to help me be my very best.”
American pistachios are the Official Snack of Miss California, who is regarded worldwide as the personification of the iconic California lifestyle. As APG’s health, fitness and beauty ambassador, Miss California represents APG at events worldwide and participates in social media postings.
APG recently completed another successful tour of China to promote American pistachios in the world’s most populous country. Grower ambassadors, Thom Dille, Bill Seaman, and Dominic Pitigliano accompanied Miss California, along with Haiying Zhang, Director Asian Markets and Judy Hirigoyen, Vice President Global Marketing to tour the cities of Hangzhou, Qingdao, and Shenyang.
Media press events, retail promotions and nutrition seminars were held to promote the nutrition benefits and industry development advantages of American pistachios. Press conferences in each city drew more than 175 journalists from all media platforms, resulting in press coverage in key publications and national television talk shows.
During the retail promotions, APG retail bins with were displayed in the high-traffic areas of 163 stores. The retail promotions also included in-store appearances with Miss California and APG growers. Shoppers who purchased American pistachios were given the opportunity to have their picture taken with Miss California and get her autograph. Miss California wasn’t the only celebrity; the crowds were just as interested in meeting and talking to “real American farmers.”
Through APG negotiations, Alibaba, the largest Chinese e-commerce company conducted a special promotion featuring Miss California on their T-mall store (China’s version of Amazon). The promotion was paid for by Alibaba in exchange for the use of Miss California’s following and the excitement she generates. Alibaba is valued at $231.4 billion (larger than Amazon and EBay combined). T-mall is operated under Alibaba Group and has customer base of 180 million.
Pistachios contain many nutrients essential for healthy skin and hair. Of all the tree nuts, pistachios have the most lutein and zeaxanthin-antioxidants that can help protect skin from the damage of ultraviolet light that contributes to skin aging. The B vitamins and minerals such as copper, magnesium and selenium found in pistachios are necessary for the growth and renewal of healthy skin. The healthy fats in pistachios can help support moist skin and shiny hair. And, at 160 calories per one ounce serving-which is about 49 nuts-pistachios can easily fit into daily habits that help maintain your shape.