JOURNALIST EVENT - France
APG kicked off the new year with a media road tour to promote American pistachios to France's leading health, fitness and lifestyle publications. At each stop, editors were welcomed into the trailer to sample American pistachios and learn more about their many health benefits. APG's media road visits have included stops at: Top Sante Vital, Maxi, V&G, Pleine Vie, Cuisine Actuelle, Grazia, Femmesplus, Femme Actuelle, Mondadori, Prisma Media, Marie Claire and Lagardère. Thus far, the tour has generated more than 6 million views of articles and social media posts about American pistachios.
