“I Love American Pistachios” Social Media Blitz in China

“I Love American Pistachios” Social Media Blitz in China

The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family.

World Pistachio Day In Spain

World Pistachio Day In Spain

APG celebrated World Pistachio Day, in Spain, with the promotion of their new campaign, “The Snack for Those Who Don’t Snack.” During the month of February, a campaign banner was displayed on a stairway of the underground subway entrance near the Plaza Catalunya Central Station of Barcelona, while four city busses, with a campaign wrap, traveled the main avenues of Barcelona. On World Pistachio Day, February 26, more than 4,700 sample bags of pistachios were given to subway riders, near the stairway.

Holiday Raffle in Germany

Holiday Raffle in Germany

In December, APG partnered with Germany's popular women's lifestyle's publications Frau im Leben and Plus Magazin for a holiday raffle. The prize was a month's supply of American pistachios, along with an Amazon Wireless Speaker. The raffle, promoted by both publications, in print and online, was viewed by more than 878 million consumers.

 

Frau im Leben (Women in Life) and Plus Magazin (Simply More of Life) are Germany’s most popular women's health and lifestyle publications.

French Fitness Bloggers Promote Health Benefits of Pistachios

French Fitness Bloggers Promote Health Benefits of Pistachios

In January, APG teamed with four of France's top fitness bloggers to increase awareness of the health and weight-loss benefits of American pistachios on the social media platform Instagram. The campaign reached more than 111,000 active consumers, with over 9,200 sharing, liking and commenting on the APG's posts about health, exercise and a nutritious diet that includes pistachios.

“Happy Family” Contest in China

“Happy Family” Contest in China

In Shanghai, APG partnered with Mum & Baby Talk, one of China’s top three magazines for moms-to-be (250,000 subscribers) for a "Happy Family" contest. Three hundred and twenty-three families participated in the contest. The event also generated twenty-eight articles about the health and nutritional benefits of American pistachios.

Owned by Shanghai Family Planning Association and China Eugenics Association, Mum & Baby Talk's goal is to deliver nutrition and care information for new moms during their entire pregnancy.

Economic Impact Study Shows Pistachio Growers and Processors Generate Billions for California Economy, Creating Jobs across Multiple Sectors

 

CONTACT: Judy Hirigoyen

PH: 916-580-5146

JHirigoyen@AmericanPistachios.org

 

Economic Impact Study Shows Pistachio Growers and Processors Generate Billions for California Economy, Creating Jobs across Multiple Sectors

Arizona, New Mexico pistachio growers emerge as important contributors to state economies